Tourism: West Aveyron community buys the shares of Quercy Rouergue and Gorges de l'Aveyron

Tourism: West Aveyron community buys the shares of Quercy Rouergue and Gorges de l’Aveyron


SPL Ouest Aveyron Tourisme is made up of five shareholders. The main one is West Aveyron Community, then the Towns of Villefranche-de-Rouergue, Villeneuve, Najac and finally the community of communes Quercy Rouergue and Gorges de l’Aveyron.

At the end of 2020, the latter deliberated to integrate the capital of SPL Ouest Aveyron Tourisme, in particular to deploy a coherent communication plan around the brand “Bastides and Gorges de l’Aveyron” as part of the Grande Site d’Occitanie approach. . At the end of one year of operation, QRGA indicates its will to keep the complete control of its strategy and its actions of communication and promotion. Thus, it will not entrust its services to SPL. Considering that QRGA defends different interests from the SPL, it can no longer continue to take part in its administration. This observation was shared by elected officials from the two communities of municipalities and representatives of the SPL during a meeting. It was agreed that Ouest Aveyron Communauté would buy back the shares held by Quercy Rouergue and Gorges de l’Aveyron to continue to promote “Bastides and Gorges de l’Aveyron”, as a destination labeled Grand Site d’Occitanie.

The two communities of municipalities and the two tourist offices will therefore continue to promote and highlight the various sites that make up the emblematic Heart as well as the sites of excellence labeled under the Grand Site Occitanie Bastide et Gorges de l’Aveyron. For this, the stakeholders will rely on the Steering Committee of the Major Site, organized jointly and meeting regularly to steer the organizational strategy as well as the specific action programs.

Thus Ouest Aveyron community buys back the shares (10 shares with a nominal value of 370 euros) of QRGA. A new representative of the community of communes was also elected: Philippe Guilhen.

Source link & submitted by Newsicon.org
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