Nescafé: With respect for the environment |  LiFO

Nescafé: With respect for the environment |

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The Nescafé® coffee that we enjoy all year hot or frappe does not just envision a better tomorrow but contributes to it through the “With Respect for the Future” program.

The initiative launched in 2021 consists of different actions, all of which become part of the same modular program aiming at a healthy, vibrant and sustainable environment for all. That’s why Nescafé® coffee collaborates with Aegean Rebreath, Enaleia and Staramaki, three Greek organizations that innovate in their field and share the same vision: a greener future, with less plastic waste.

Aegean Rebreath and Nescafé® coffee started their joint action in the Kalamata area and this year this effort is transferred to Thessaloniki. In collaboration with the municipality of Thessaloniki, a modern sea drone is activated on the beach front that collects floating waste. In addition, the installation of a dynamic sign in a central point with the aim of informing and raising awareness of the public, an information campaign about the program in the city’s coffee shops and the installation of special nets to retain transported materials in central pipelines are planned.

To make change a part of our daily lives, Nescafé® coffee supports Staramaki, a Greek social cooperative enterprise, which proposes an alternative to the single-use plastic straw, a sustainable solution made from wheat that utilizes our country’s resources and promotes innovation as a solution for a green future.

Enaleia and Nescafé® coffee come together as part of the “Mediterranean CleanUp” program with the aim of removing marine plastic waste from the Thermaic Gulf in collaboration with professional fishermen. Nescafé® coffee has been supporting the action since April 2021, and in collaboration with six fishing boats, more than 10 tons of plastic waste were collected in one year. For 2022 the goal is to collect at least 9 more tons of plastic with the participation of six additional vessels by December.

To make change part of our daily lives, Nescafé® coffee supports Staramaki, a Greek social cooperative enterprise based in Kilkis, which offers an alternative to the single-use plastic straw, a sustainable solution made from wheat that utilizes resources of our country and promotes innovation as a solution for a green future.

Nescafé® coffee, through the “Respect for the Future” initiative, highlights the importance of cooperation in addressing contemporary environmental challenges with the aim of a more sustainable environment for all. Nescafé® coffee invites us all to participate in our own way in creating a better future by adopting a basic principle: #Ligoteroplastiko. Because our future deserves our respect.

Nescafé: With respect for the environment

Nescafé: With respect for the environment



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