Every day, 100,000 new songs appear on streaming services

Every day, 100,000 new songs appear on streaming services

(ETX Daily Up) – Music lovers often feel like they’re missing out on the latest music releases. And it’s not just an impression: nearly 100,000 new songs join the catalogs of streaming platforms like Spotify, Apple Music and Soundcloud every day. This is our number of the day.

This colossal statistic comes from two giants of the music industry, namely Sir Lucian Grainge, the chief executive of Universal Music Group, and Steve Cooper, the outgoing CEO of Warner Music Group. They talked about it during two separate events, the Goldman Sachs Communacopia + Technology conference in San Francisco and the Music Matter conference in Singapore, which took place in September.

“Today, every weekday, approximately 100,000 music tracks are uploaded to SoundCloud, Spotify, Apple, etc.,” Steve Cooper said at the Goldman Sachs Communacopia + Technology conference, attended by Music Business Worldwide. . The boss of Warner Music Group pointed out how difficult it was for emerging artists to make their musical creations known in this ultra-competitive ecosystem.

Sir Lucian Grainge agrees. He also asserts that record companies have an even more essential role in this saturated market since they have the expertise necessary to launch the careers of less experienced musicians. That’s not counting TikTok, the Chinese social network that has become a true prescriber of musical trends.

Artists, amateurs and more seasoned, are not the only ones to feel helpless in the face of this daunting musical offer. Users of streaming platforms are just as important. Many face the tyranny of choice and don’t know how to navigate catalogs with tens of millions of songs, or even a hundred in the case of Apple Music.

A virtuous circle… or a vicious one?

Apple’s streaming service recently announced that its subscribers can now enjoy 100 million different songs on its platform, more than the most dedicated music lover will ever listen to. Indeed, if we estimate that a tube lasts, on average, three minutes, it will take about 571 years to listen to the entire musical catalog of Apple Music. Without taking the slightest pause in their listening. “More music than you can listen to in a lifetime, or many lifetimes. More music than any other platform. Quite simply the greatest collection of music in any format ever,” wrote Rachel Newman, global head of programming for Apple Music, in a blog post.

For its part, Spotify claims a catalog of more than 80 million songs on its platform, as well as 4 million podcasts. The war of numbers is indeed launched between Spotify, Apple Music, Deezer or Quobuz. For consumers, this competition between streaming services around the size of their catalog may seem trivial… and dizzying. It is therefore not surprising that many rely on the platforms’ playlists and recommendation algorithms to broaden their horizons. Very practical tools but which risk, above all, to lock them in a musical bubble. And that’s despite having millions of different songs available with just a few clicks.

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